*PLEASE DO NOT CHANGE THE MEANING IN THIS FIRST PARAGRAPH* The sandbox is an area where you can practice editing, creating, deleting material. I've included some text below the line for you to practice on - try adding/editing text, creating headings, adding bullets, creating links to external or internal webpages, even add some pictures that are [[#|free]] to share (check copyright issues, a lot of pictures from places like wikicommons and flikr can be [[#|used]] if they are 'attributed' to the author), etc. From time to time the page will be reverted to its original format so that [[#|people]] can continue 'playing' in the sandbox.

Media Effects

Media effects attempt to account for how the media affects audiences. It is also associated with an empirical, qualitative approach that attempts to scientifically measure the [[#|relationship]] between the media and audience behavior (Errington & Miragliotta 2007: 43). It is typically associated with TV because of its ubiquity, limited obstacles to access and usage (literacy), intimacy with the viewer and large-scale reach (Errington & Miragliotta 2007: 44). This is test

Below is a clip presenting this notion of the Media Effects and body Image:

The above clip is in relation to the effects of the media and the body.

ARTS 1091 will be about media, society and politics- we will further discuss how they all [[#|play]] a role in each individuals everyday life, how they overlap each other and lastly the [[#|relationship]] between the three.

This is just an experiment to see how to type and save.


Audiences as passive receivers or active agents
Empirical Studies relating to how and why media effects our lives is a relatively new area of research endeavour. Controversial and polarised positions exist in the debate surrounding whether audiences are merely passive receivers and processors of media information or that different audiences can reshape media agendas and actively direct social change. The article below explores the latter notion that audiences, when armed with advanced technological tools, are active participants in directing the media agenda.

Measurement Dilemmas
Research design and the accuracy of actual impact measurements even when conducted "in a neutral,scientific and objective way" lays at the heart of the measuring dilemma. Not only does the human aspect influence research results but so to does the actual research design and the values embedded in the audience being measured. [[#|One]] research paradigm adopts a quantitative and qualitative technique assumes communication is a linear process that can be precisely measured and quantified whereas the alternative paradigm explores how media culture is constructed (Errington [[#|2011]], p.43-47).

Further References:
Livingstone, S. (1996) On the continuing problems of media effects research. In J. Curran and M. Gurevitch (Eds.), Mass Media and Society. London: Edward Arnold. 2nd Edition.


Errington, W & Miragliotta, N 2007, Media & Politics: An Introduction, OUP, Melbourne.


ARTS 1091 Wiki page practice. Testing.

  • Media, Society and Politics

  • Group [[#|work]]
  1. Global Media Mapping Project
  2. Gina RinehartGina Rinehart

ARTS 1091: Media, Society, Politics